But other than location, there is a huge need for your services based not on demographics (age, income, etc.) but based on psychographics. In other words, how someone thinks based on a certain set of circumstances.
Coming up with a new ideas for good key words can help you become successful in dental marketing as well. Use specific keywords (like dental, marketing, or any specific keyword that you can come up with). If done correctly, you can literally dominate your area in the Internet. and you will be able to crush your competitors!
Taking credit payments. it has been happening since the beginning of time. Putting a brand name on something like DentalCredit, does not make it new.
Walking is also the best way to reduce stress, take the time to breathe and reflect on life. These are all things that make you eat less by the way, on top of the actual action of walking which burns a ton of calories.
One of the big things that is missing when you run smaller advertisements is the entire story. That is one of the main reason why we like to “lead generate”. The other reason is the “timing” of people being interested, but not ready to actually call the office right now!
In fact, if you want to provide your current patients with a lot of information, but drive your new visitors to become patients, why not have 2 websites?
Another important aspect of successful marketing is who you are selling too? Especially if you want to sell high-end cosmetic procedures. Truth is, I’d rather market to 300 qualified prospects that fit every criteria for buying, than 20,000 neighborhood folks who I have no knowledge of. Figure out who your perfect prospect is. And then, target these people like a pit bull on a chicken wing.
ACTION-TO-TAKE TIP: Have you CORRECTLY diagnosed the problem(s) affecting your practice’s ability to grow? All the new patients in the world will not help if your systems are designed to handle what you already are generating!